Patrick Fong, president of Can-Asian Advertising Ltd., is a veteran of the ad industry and alumni of numerous advertising agencies. Patrick has worked with over a hundred advertising clients, from big international brands to small retail businesses, from public service to under-funded charities. In the process, he has earned accolades from his many clients. Some of his creations are advertising breakthroughs, cited in marketing and advertising textbooks, honor lists, industry publications and archives.
Patrick's unique strength is his ability to make ethnic advertising economically viable, by developing cross-cultural advertising concepts. In the last twenty years, Patrick's creations have won awards all over the world. He is frequently invited to participate as judge, advisor or speaker at advertising competitions, conferences and seminars. His commentary has been quoted in the media in China, Hong Kong, Taiwan, Singapore, Malaysia, North America and Europe.
Since 1993, Patrick has been listed in Canadian Who's Who, published by University of Toronto Press. In 1997, he was selected by Toronto Life magazine as one of the eleven most influential Chinese-Canadian business leaders. In 1999, an advertisement which he created, highlighting the economic value of multiculturalism in Canadian mainstream advertising, was selected by TIME magazine for free publication.
